Minneapolis/St. Paul – In an expression of his support for October’s Breast Cancer Awareness Month, two-time NBA All-Star and Minnesota Timberwolves forward Kevin Love shaved his head as part of his “Spreadlove” community outreach program. Teaming up with four-time NFL All-Pro wide receiver and Arizona Cardinal Larry Fitzgerald, the two are spreading love and awareness in an effort to raise money for breast cancer.
An online video documenting Fitzgerald serving as Love’s barber, is now posted on YouTube at bit.ly/loveandfitzcare. By sharing their experience with the social media community, the athletes have pledged to donate $0.25 for every “retweet” on Twitter and “like” or “share” on Facebook and every “view” on YouTube and every “+1″ from now until the end the end of the month. Love and Fitzgerald will donate a total of up to $250,000 to their charities of choice, Bright Pink and American Cancer Society/ Banner MD Anderson Cancer Center, respectively.
As Love’s close friend Betty Goldie was diagnosed with breast cancer earlier this year, and Fitzgerald lost his mother, Carol Fitzgerald, to breast cancer in 2003, the two share a meaningful connection to the cause.
“This is a special campaign that is particularly close to my heart,” said Love. “As an active member of the social media community, my hope is that Spreadlove will reach millions and encourage as many people as possible to support the cause. It just takes one click.”
About Bright Pink:
Bright Pink is the only national non-profit organization focusing on the prevention and early detection of breast and ovarian cancer in young women while providing support for high-risk individuals. We empower young women to be proactive advocates for their breast and ovarian health. Our innovative education and support initiatives inform young women about their lifetime breast/ovarian cancer risk, help them develop a prevention/early detection strategy based upon risk and offer support and a sense of community to women who are at high-risk for these diseases. Learn more at BrightPink.org.
About American Cancer Society:
Together with our millions of supporters, the American Cancer Society (ACS) saves lives and creates a world with less cancer and more birthdays by helping people stay well, helping people get well, by finding cures, and by fighting back. The American Cancer Society is a nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health problem. Headquartered in Atlanta, Georgia, the ACS has 12 chartered Divisions, more than 900 local offices nationwide, and a presence in more than 5,100 communities.
Banner MD Anderson Cancer Center:
Banner Health and The University of Texas MD Anderson Cancer Center opened the Banner MD Anderson Cancer Center on Sept. 26, 2011 on the campus of Banner Gateway Medical Center in Gilbert, Ariz. The center joins Banner Health, one of the country’s largest nonprofit hospital systems, with MD Anderson, internationally renowned for its cancer treatment and research, to deliver unprecedented levels of cancer care in Arizona.