Despite the wintry weather Minnesota is experiencing, the Minnesota Department of Transportation is kicking off Work Zone Awareness Week April 15 with a new public education campaign. The campaign reminds motorists to slow down and pay attention in construction zones.
“Work zones are dangerous places for workers and travelers,” said Charlie Zelle, MnDOT commissioner. “This campaign is one of many ways we are reminding people to drive safely when they see orange barrels and trucks.”
The billboards, radio, television and online advertising coincide with state road crews starting construction on more than 300 projects across Minnesota. City, county and tribal governments also are working on multiple highway improvement projects. The ads will run through November; the national Work Zone Awareness Week is April 15-19.
Two of the most common factors in work zone crashes are speeding and inattentive driving. The ads are designed to remind motorists of their responsibility to keep themselves and workers safe.
In 2012, there were 1,931 total crashes in Minnesota work zones—three individuals were killed. The three-year average for work zone crashes is 1,819 crashes and seven fatalities per year.
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