Eden Prairie, MN (April 25, 2013) – After months of collaboration with Nike designers, the Minnesota Vikings unveiled the team’s new uniform design during tonight’s 2013 Miller Lite Vikings Draft Party.
A modern representation of Nordic culture combined with the Vikings long-standing football tradition, the new design provides a modern twist on the classic Vikings uniforms. Features include a matte purple helmet with a black facemask, a refreshed, brighter gold accent, unique new font and numbers featuring curves that reflect the bow of a Vikings ship, and single gold and white stripes on the shoulders and pants reminiscent of early Vikings uniforms (full details attached; additional images, video and background information on the uniforms can also be accessed through the Vikings media-only ftp site (instructions attached)).
“The fine details make this uniform special,” said Vikings linebacker Chad Greenway. “The threading in the collar, just the subtle little things that are going to make people say, ‘That’s our Vikings uniform as we know it.’ To the fan who is really a Minnesota Vikings fan true to its core, they’re going to love this uniform.”
The new uniforms allow for up to four color combinations: white pants, white jersey; white pants, purple jersey; purple pants, purple jersey; and purple pants, white jersey.
“These uniforms embrace the strong tradition of the Vikings but add a contemporary feel that speaks to the future of this organization,” said Vikings Owner/President Mark Wilf. “We believe Vikings fans will be extremely proud of the new uniforms.”
As the official uniform supplier of the NFL, Nike provides all on-field, baselayer, sideline and practice wear for the 32 teams. The NFL Nike Elite 51 uniform focuses on creating a system where the baselayer, padding, jersey and pant work in concert.
“The NFL Nike Elite 51 uniform gives us a highly-innovative performance-led canvas to really tell the Vikings story,” said Todd Van Horne, Nike’s Global VP and Creative Director for Nike Football. “This new design is a modern representation of the Vikings culture and makes a simple, yet powerful statement.”